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Promo Video Templates: The Best Templates for Marketing and How to Use Them

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May 17, 2025• Proven solutions

In the world of brand saturation, it is important to add innovation to your promotion style. Gone are the days of investing hefty money and time into advertising a brand. With the help of promo video templates, you can now save the time and money needed to create an ad. 

Besides bringing you buyers, this strategy can make you stand out from the crowd. The following discussion features the top promo video templates that can be used to streamline the task of ad-making.

8 Best Promo Video Templates (free and Paid)

1. Retro Style Promotion

If you have an urban fashion brand, using this Motion Array promotional video template is a good choice. With an aesthetic tone and young faces, the Nice Trendy Titles template will complement your products. This video sample comes with customizable text and font, helping you make a personalized ad for your clothing line.

trendy titles for promo video

2. Really Big Deal Titles

When you have an ongoing discount deal at the store, such promotion videos can be of help. Without including too much footage or face into the video, the Really Big Deal Titles template shifts the audience's sole focus towards your offer. The colors of the template can be changed to match your brand colors.

deals and sales promo template

3. Pink Cream Aesthetic Lipstick Promo Video

Your lipsticks are on sale, and you need to let the girls know. This product promo video is perfect to showcase your products while displaying the discount offers. From the text to images, everything in this template is customizable to match your brand's theme. Once you have edited the ad, you can share it via a link to let the team members see your progress.

makeup promo video template

4. Dark White and Gold Modern Animated Product Promo Intro Video

Skincare is an embellishment to the soul, and Canva knows it. Through this template, you can display your skincare products before launching the brand and spark curiosity. By editing the images and the text properties, you can make this ad your own and give it a personal touch. If you want to add more media or resources to this video, you can do so as well.

template video for products

5. Apartment Buildings

Promoting your apartment buildings can be fun and creative using this free promo video template. This Filmstock template has beautifully showcased high-rise buildings that scream prosperity. It is an 11-minute ad that can be downloaded and customized. You can save this video in 60 fps and 2720x1530 resolution to ensure high quality.

video of apartment buildings

6. Sunset Field

Owners of organic food products can use the Sunset Field template by Filmstock to showcase their items. The fields represent nature and represent the concept of adding no preservatives to the food. This MP4 ad is 40 seconds long and can perfectly fit your product images and text. If you like this video, you can download it instantly or like it to support the owner.

sunset fields for aesthetic promo video

7. Bullet Train

Fast-speed internet is much like a bullet train, so use this template to showcase the speed. Using this intuitive Filmora instant mode template, you can create a great connection between these two things and add text to make sense of it. To complement the motion, you can add relevant sound effects and give the audience an idea about your message.

promo video template of bullet train

8. Girl Walking on the Beach in the Sunset

If you have a supplement brand, you can use this template and link the use of your products with a healthy life. You can download this asset in 60 fps to ensure a high-quality ad for your longevity products. This 6-second template will be specifically good for businessmen who need a short but crisp ad to promote their products.

beach walk video template

Having explored these 8 best promo video templates, you might be wondering, "How can I apply these creative templates to my video production?" This is where Filmora comes in handy.

How to Customize Promo Video Templates with Filmora

Wondershare Filmora is a comprehensive video editing tool that makes promotional video production effortless and impactful. With a vast library of over 1,000 professionally designed promo video templates, advanced editing functions, and powerful AI Features.

The fully customizable promo video template options allow seamless replacement of videos and images to align with your brand's identity. Whether you're promoting a product, announcing an event, or launching a brand, Filmora Instant Mode templates provide a quick and efficient way to elevate your content. Plus, its intuitive interface ensures that even beginners can create stunning promotional videos in minutes.

Powerful AI Features

  • Smart Short Clips to convert long videos into short segments automatically, perfect for social media posts.
  • AI Video Translation: Using this feature, users can generate subtitles for their ads to enhance the message. This utility can also be used to create dynamic captions to add aesthetics and translation to the ad.
  • AI Sticker Generator: To add meaning to your promo video template, use the AI sticker generator and create custom stickers. You can enter a textual prompt and pick a style to make a sticker that complements your ad.
  • AI Music Generator to generate custom music based on your text description.
  • Color Correction: For enhanced visuals, use the color correction features and fix the flawed hues. This utility allows you to set the red, blue, and green tones of your video to give it a personalized touch.
  • Split Screen: If you want to highlight multiple products in a single frame, using the Split Screen template is a good choice. With this feature, you can benefit from over 250 templates of Split Screen to get the desired look.
  • AI Thumbnail Creator to create click-worthy thumbnails.
  • AI Copywriting to make engaging video descriptions, titles, and captions that capture your audience's attention.
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Filmora Promo Video Maker

Filmora - Best Promo Video Editor

• A vast library of over 1,000 professionally designed templates.
• Advanced editing functions, and powerful AI Features.
• Cross-platform supported - (Windows, Mac, iOS, Android)

A Quick Guide on Using Wondershare Filmora to Customize a Promo Video Template 

Using this video editor, users can customize their ads in a single interface. Follow the steps below to learn how to use Wondershare Filmora to edit a product promo video:

  • Step 1. Enter a New Video Project to Import a Video. To start, open Filmora on the desktop and start a "New Project" to import a video from your device.

     launch software and start new project

  • Step 2. Add a Template to Edit it. Using the top toolbar, search for "Advertisement" under "Templates" and add your favorite asset to the timeline.

    look for advertisement template

  • Step 3. Edit the Text Using the Right Panel. To edit the text in the template, double-click on it and use the "Text" section in the right panel to add the desired text.

    add text to promo video

  • Step 4. Add an AI Sticker Relevant to the Text. Using the top toolbar, generate an "AI Sticker" and add it where needed in the video frame.

     apply stickers to video

  • Step 5. Add Relevant AI-Generated Music to Complement the Message. Add an appeal to your ad by generating "AI Music" using the "Audio" tab at the top.

    insert ai music on promo video

  • Step 6. Add a LUT Preset to Enhance the Visuals. Head to the "Color" tab from the right to select the desired LUT preset and elevate the visuals of the ad.

     enhance visuals with lut preset

  • Step 7. Export the Promo Video to the Device. After you have obtained a ready-to-share promo ad, "Export" the video using the top right corner of the screen.

    set file format and export

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Using an Intuitive Mobile App to customize a Promo Template

Having the ability to edit a promotional video template on the phone is a privilege, and Filmora knows it. With the Filmora App [iOS/Android], you can have your customization features on the go. This app offers unique features for editing videos while keeping the process simple. From AI to basic trimming tools, the Filmora App has all you might need to tweak your ad.

To complement the content of your ad, the Filmora App provides extensive stock stickers, emojis, and music libraries. However, it has various media-generating tools as well that can be used in case you cannot find the right asset. 

Key Features 

  1. AI Music: If you cannot find relevant music in the stock library, generate custom music using this feature. Besides music tracks, users can also create AI sound effects for their ads.
  2. Image-to-Video: When you do not have a video ad to edit, import the images of your products and generate an ad out of them. Once the ad is created, users can edit it using the Filmora instant mode template feature.
  3. AI Captions: Create multilingual captions for your video ads to reach an audience that does not speak your language. The AI Captions utility adds text-related emojis to your video to make the subtitles accessible.
  4. AI Reels Maker: Users who need to create a ready-to-share ad with this app can use the AI Reels Maker feature. Using this facility, you can generate a clip in your desired aspect ratio and other settings.
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A Complete Guide on Using the Filmora App to Customize a Promo Template

The Filmora App provides an intuitive interface to edit your promotional video templates with ease. The following steps are a detailed guide to using this app for this purpose:

  • Step 1. Enter the Explore Tab to Initiate the Process. To start, open the Filmora App on your phone and enter the "Explore" tab from the bottom right to proceed.

    access explore page of filmora app

  • Step 2. Search for Ad Templates and Pick Your Favorite Option. Using the next interface, search for "Ad Templates" and select the desired option to import your product images.

    pick template to make video

  • Step 3. Edit the Ad to Incorporate Emojis. Once the ad is created, tap the "Project Editing" option to add emojis from the "Sticker" tab.

    add stickers to video

  • Step 4. Add Text to Your Video for Better Accessibility. Using the "Text" tab from the bottom, type the desired text and style it using the "Art Text" templates.

    use text style on promo template

  • Step 5. Save the Prepared Ad to the Device. After creating an ideal ad, enter the "Export" window and save the file in your desired settings.

    export promo video

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Conclusion

Now that you have a solid understanding of promotional videos for your business, don't hesitate to give it a try! Explore the wide range of promo video templates available in Filmora, perfect for creating holiday trailers, product showcases, and more. With Black Friday just around the corner, choose your favorite template to create eye-catching videos that highlight your special offers. Combine these promo video templates with your creativity to produce engaging content that captivates your audience and meets their expectations.

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author avatar
Liza Brown
Liza Brown is a writer and a lover of all things video.
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